James has partnered with PepsiCo behind the launch of Mtn Dew Rise Energy. The latest Mountain Dew product is a new kind of energy drink.

King James officially finalized a multi-year endorsement deal with PepsiCo ending his 17-year-long partnership with Coca-Cola. "I watch the Coca-Cola Vs PepsiCo wars on the history channel, you have to watch it."

“As energy beverages evolve to provide even more functional benefits, we’re excited to introduce the new Mtn Dew Rise Energy for those looking for a morning boost with enhanced mental clarity and immune support that helps you conquer the morning to conquer the day,” said Fabiola Torres, CMO and SVP, energy category, PepsiCo. “LeBron is the epitome of motivation and has achieved legendary status by seizing every morning. He not only continues to excel on and off the court but has dedicated his life to help others rise as well.”

Here is what Coca-Cola said:

“LeBron’s contract came up at a time when both he and The Coca-Cola Company were actively reviewing all of its resources to make sure it was investing in places that ensured long-term growth. After many discussions with Lebron and his team, we mutually agreed to part ways.”

Now back to what PepsiCo is saying about the deal.

“LeBron is arguably the most influential celebrity in the galaxy right now. He dominates on the court, has a thriving enterprise, puts his family first, and is committed to social change and making a positive impact on communities,” said Adam Harter, SVP, Media, Sports and Entertainment, PepsiCo. “He is not only going to be an incredible brand partner to Mtn Dew Rise Energy, but we also look forward to the collective impact we can make on the people we serve through education, social justice, and community initiatives.”

This might be a good time to look into the PepsiCo stock, and all the companies they own. You will be surprise.


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